• Loading…

Mid-life Crisis Retreat

Award: Wood Pencil

Wood Pencil / Websites / Writing / 2008

Passat drivers are middle-class men in their 40s and 50s who are starting to feel slightly marginalised by a society of SMS-ing teenagers, celebrity Heat magazine culture, and reality TV. For men of this age, ‘fluff and nonsense’ is often most apparent in those who succumb to the dreaded mid-life crisis. The core creative idea for the whole campaign is centred around this phenomenon, and how the Passat is the very antithesis of the various insecurities and superficiality that appear in such a crisis.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again