Travel has been at the heart of Louis Vuitton for more than 150 years. As part of Ogilvy Worldwide’s campaign to reconnect the brand with its core values, Ogilvy Interactive created Journeys within louisvuitton.com. Individuals like Andre Agassi, Steffi Graf, Catherine Deneuve, Mikhail Gorbachev and Keith Richards told us about their favourite cities; we illustrated their feelings through sound, photography, video and an original score, plus a trove of other original content. This enabled us to create a truly emotional experience online: a journey straight to the heart of a city, personalised by our stars.
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