• Loading…

Colour Tokyo!

Award: Wood Pencil

Wood Pencil / Websites / Microsites / 2008

The SONY building in Tokyo takes on the colour of your choice, creating a new way to communicate messages in the internet era. Users can actually experience the BRAVIA Live Colour message using cutting-edge technology. The project allowed users to colour the SONY building in Ginza, the cultural centre of Japan, from wherever they were located. Users picked up a colour from live feeds and TV commercials on screen using their curser; by dropping it onto the SONY building, the whole structure changed colour. This can be enjoyed live via web-cam. The BRAVIA Live Colour experience was made possible using state-of-the-art technology, connecting the internet with the company-owned media and SONY building.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again