• Loading…

X Factor

Award: Wood Pencil

Wood Pencil / Websites / Microsites / 2008

The Carphone Warehouse wanted a novel and engaging way to target 16 to 30-year-olds in order to maintain their position as the most considered mobile retailer against a backdrop of greater competitive spend. As part of a sponsorship deal with popular singing talent TV show The X Factor, we created Britain’s first ever interactive audition website. Our idents encouraged viewers to sing into their mobile phones for a chance to become stars of The X Factor sponsorship idents. They could then go online and see our brand character Mowbli animated to their very own vocals. They could act as judges, voting on other performances. Each week the most popular public performances became TV idents – giving everyone a chance at fame!

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again