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Award: Wood Pencil

Wood Pencil / Websites / Websites / 2008

The challenge was to create a multi-faceted, continually evolving site for BRAVIA which was a celebration of colour in its own right. Site content includes a colour wall, where users can own one of 16.7 million colours, a range of mesmerising, interactive audio-visual product experiences, plus guest edited content which changes quarterly. We came up with a revolving modular design which users could rotate to visit different areas of the site. This was combined with a simple keyboard navigation using the arrow keys so users could easily return to menus or explore the site further without getting lost. This extraordinary combination of interactivity, design and fun helped us answer SONY’s simple brief: to create a website like no other.

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