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Channel Hop

Award: Wood Pencil

Wood Pencil / Viral / Writing / 2008

Amnesty International’s primary mission is to publicise the worldwide abuse of human rights. This commercial ending with the tagline: ‘It’s not happening here, but it is happening now’ was designed to the public’s awaken interest in Amnesty International’s mission by bringing the worldwide abuse of human rights straight into their living rooms. Zapping through TV programmes, as is typical of our affluent society, we are confronted in a dramatic manner by a reality typified by torture and terror – presented by daily TV idols like Francis Wilson, Nicholas Parsons, Angelica Bell or Ainsley Harriott. Two worlds collide.

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