• Loading…

How We Met

Award: Graphite Pencil

Graphite Pencil / Viral / Writing / 2008

Samsung’s objective was to appeal to the so-called YouTube generation with an entertaining film, created for the launch of the G800 mobile phone, that would showcase the G800's 5 mega-pixel camera with unique 3x inner optical zoom. Over four days, 1,622 photos were taken to create a stop-animation film of a stickman and stickwoman, which were drawn directly onto the skin of the main characters’ bodies in order to illustrate the story of how they met. With over nine million viewings, the film has achieved widespread viral success. It was selected to feature on the UK and global YouTube homepage, was awarded 31 YouTube honours and has been ‘favourited’ 17,444 times.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again