Swear Jar
Award: Wood Pencil
Wood Pencil / Viral / Viral Films / 2008
An attempt to clean up the language in an office has the opposite effect once the reward of Bud Light is thrown into the mix. A viral video that could never be aired on television was created to launch Bud.TV and give viewers a taste of the edgier fare they would find there. The video was uploaded to YouTube over 300 times by consumers, garnered over three million hits and was ‘favourited’ over 15,000 times. That is not to mention the countless number of times it was circulated and viewed via email as a QuickTime attachment.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.