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Swear Jar

Award: Wood Pencil

Wood Pencil / Viral / Viral Films / 2008

An attempt to clean up the language in an office has the opposite effect once the reward of Bud Light is thrown into the mix. A viral video that could never be aired on television was created to launch Bud.TV and give viewers a taste of the edgier fare they would find there. The video was uploaded to YouTube over 300 times by consumers, garnered over three million hits and was ‘favourited’ over 15,000 times. That is not to mention the countless number of times it was circulated and viewed via email as a QuickTime attachment.

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