• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Swear Jar

Award: Wood Pencil

Wood Pencil / Viral / Viral Films / 2008

An attempt to clean up the language in an office has the opposite effect once the reward of Bud Light is thrown into the mix. A viral video that could never be aired on television was created to launch Bud.TV and give viewers a taste of the edgier fare they would find there. The video was uploaded to YouTube over 300 times by consumers, garnered over three million hits and was ‘favourited’ over 15,000 times. That is not to mention the countless number of times it was circulated and viewed via email as a QuickTime attachment.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again