• Loading…

Onslaught

Award: Wood Pencil

Wood Pencil / Viral / Viral Films / 2008

Onslaught juxtaposes a nine-year-old girl with the barrage of super-thin, sexed-up images she’s inundated with every day. Roughly 300 images were cut in rapid succession: typical fashion ads, MTV dancers and TV ads flash by first, followed by the results of the pressure girls feel – the obsession with diet, eating disorders and plastic surgery. It ends with a tagline telling mothers to talk to their daughters before the beauty industry does. With almost 150 million media impressions, the ad generated discussion among bloggers and journalists. It was fourth on Time’s top ten of 2007, among Newsweek’s best TV ads of the year (despite never running on TV) and voted number one ad of the year in USA Today’s readers’ poll.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again