• Loading…

Dynamite Surfing

Award: Graphite Pencil

Graphite Pencil / Viral / Viral Films / 2008

The aim of the Quiksilver campaign was to raise awareness of the brand and position Quiksilver as the category innovator in a region that had no knowledge of the established surfing themes found in Quiksilver’s traditional markets. Because of the dispersed nature of the target group and their reliance on web-based networks, viral communication was the natural choice.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again