Dynamite Surfing
Award: Graphite Pencil
Graphite Pencil / Viral / Viral Films / 2008
The aim of the Quiksilver campaign was to raise awareness of the brand and position Quiksilver as the category innovator in a region that had no knowledge of the established surfing themes found in Quiksilver’s traditional markets. Because of the dispersed nature of the target group and their reliance on web-based networks, viral communication was the natural choice.
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