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ustwo™ Pin Up

Award: Wood Pencil

Wood Pencil / Typography / Graphic Design / 2008

We found the pin idea in an early sketchbook the day we designed our company logo. To create the piece we designed a custom grid and used a large architect’s printer to plot the pin positions. We used different marks on the grid to show what colour pins to insert. In all it took over 4,000 pins and 48 hours to create the logo. During the process we developed a number of pin pushing techniques, which helped prevent our thumbs becoming numb! We made a short stop-frame animation of the entire process which can be seen at http://ustwo.co.uk/pinlogo/.

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