SoundCircus creates voiceovers and soundscapes for advertising. The company required a brand identity that conveyed their business in a distinctive, engaging and fun manner. At first glance, patterns of sound waves may appear obvious, but on closer inspection, and by tilting the page, these waves are composed of stylised typography. Different slogans for each application were scripted in ‘circus’ and ‘sound’ lingo, for example: ‘The world famous sound studio featuring impressive decay times and the stupendous standing waves.’ and ‘Death-defying audio acts, astounding acoustics, gravity defying balancing and hilarious voiceovers!’ The multitude of colour combinations extends the playfulness of the identity, and reflects the innovation and creativity of the company.
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