Charlie Brooker’s ‘Screen Wipe’ returned to BBC Four in the Autumn of 2007 with more reviews, ranting and glimpses at the backstage workings of television. This campaign put Charlie into one of the very things that irked him – TV marketing and branding – with some guerrilla style invasions of BBC Four idents. Each interruption became a bespoke trailer for the new series and the interaction with the continuity announcer created real stand-out in programme junctions. By playing with convention, the campaign not only successfully launched the new series but also became a means to further enhance the credibility of Charlie Brooker as the arch nemesis of TV hokum.
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