Any individual with a great idea and a little bit of communication can do anything. Most young South Africans grew up while apartheid stunted the flow of contemporary influence and expression. The new government brought an influx of creative content via international publications, the web and networking. In keeping with MTN’s philosophy of celebrating ‘people who do’, this ad was for the people, by the people. It was made by a group of young urbanites who believed they had a big idea to show the world.
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