• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Animation & Visual Effects / 2008

Smirnoff Sea was one of those spots that really demanded the best from everyone involved. It was an interesting job for the 3D team because it included a mixture of traditional visual effects such as sea, splashes, large volumes of stuff raining out of the air, a strong lighting component, modelling, and a little animation. The 3D team created most of the numerous models that appeared, including the battleship, spitfires, Lancaster bomber, Spanish galleons and Viking longship. Meanwhile, the 2D artists created many spectacular effects and illusions, such as the exhilarating rush past a cliff and into the newly purified ocean, which was essentially assembled in Flame.

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