The new campaign highlights Levi’s credentials as the original jeans brand while showcasing the latest season’s designs. Levi’s has a rich heritage spanning 130 years since its origins as essential workwear in San Francisco in 1873. The brand has evolved over the decades with innovations that defined the look of the period, yet always found inspiration in its heritage. This idea is encapsulated in the new brand endline: “New from the original”.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.