Dangerous Liaison
Award: Wood Pencil
Wood Pencil / TV & Cinema Crafts / Use of Music / 2008
The new campaign highlights Levi’s credentials as the original jeans brand while showcasing the latest season’s designs. Levi’s has a rich heritage spanning 130 years since its origins as essential workwear in San Francisco in 1873. The brand has evolved over the decades with innovations that defined the look of the period, yet always found inspiration in its heritage. This idea is encapsulated in the new brand endline: “New from the original”.
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