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Bad Boy

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Editing / 2008

HSBC celebrates the diversity of different points of view. This spot explores the opinions that people of different nationalities hold towards violent video games. We follow a young boy as he experiences for real the video game he has been watching his father play. There’s a car-jacking, explosions, ambushes, dizzying stunts and indiscriminate small arms fire. And yet the boy returns home safely to his father – who didn’t even realise he’d been gone.

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