Brylcreem had become very dated, so our brief was to appeal to young guys who want to look cool without resorting to over-the-top, posers’ haircuts. The star of the advert was cast in a Myspace competition, as was the band. After a gruelling period of training and countless takes, our star did us proud. We launched the ad online complete with a making-of documentary and an album of tracks from the competition. After cinema we used TV and interactive TV to help draw more people into our community.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.