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Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Production Design / 2008

The brief was to sell the superior credentials of Sky HD Television. By dramatising the experience, the ad creates the impression that watching TV in high definition is like being there for real. The frozen moment was produced by filming real-life stationary actors and props with a motion control camera. The wires and upright stands were removed in post.

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