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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Sponsorship Credits / 2008

Like a lot of two-year-olds, the Velvet Baby MD can be demanding and unreasonable. Unlike a lot of them, he runs a toilet roll company. These idents are little moments in the lives of the Baby MD and his colleagues. They highlight, like the programme Supernanny itself, how babies and adults learn to cope with each other.

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