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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 21-40 seconds / 2008

A job applicant sits in a chair facing an interviewer. The applicant wears a white shirt with a coffee stain on the front. The interviewer asks a question and the applicant responds. As he talks, the stain on his shirt responds simultaneously. It moves its fabric lips, emitting garbled nonsense, similar to English but completely incomprehensible. Our applicant goes on with his spiel proudly, as if all is well and he is doing a good job. The interviewer seems to want to listen to the applicant, but he has difficulty paying attention. He stares at the talking stain selfconsciously, like you stare at a stranger’s hairy mole. The strapline comes up: Silence the stain – Tide to Go.

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