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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 21-40 seconds / 2008

Audition Dance Online was launched by Asiasoft Corporation, one of the largest online game operators in Thailand and Asia. The brief was simple: before coming up with the creative ideas, conduct the research and find an interesting insight. Our insight was: in Audition Dance Online’s world, no one knows who you are or cares about what you do. You are free to play and be yourself. After the launch, Audition Dance Online became the most popular online game in Thailand.

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