• Loading…

Soul

Award: Wood Pencil

Wood Pencil / Product Design / Work & Industry / 2008

The brief was to design a new cantilever for the 21st Century. Although the archetype had been explored formerly, it had not responded or embraced technological advances. Somehow the cantilever was still trapped by its humble tubular steel beginnings. The archetype of the cantilever is somehow imprinted on our minds as one of the most enduring symbols of 20th Century modernism – a symbol of optimism that epitomizes the role of man as inventor. The inception was one of those rare moments when a new technology really does create a breakthrough. Over the last 80 years or so there have been many attempts to tune this typology and to develop it, but the ‘sign’ has generally endured...

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again