F**k Off
Award: Yellow Pencil
Yellow Pencil / Press Advertising / Newspaper Press Advertising Colour / 2008
Barnardo’s is a children’s charity that has been helping young people since 1867. Some of the children the organisation looks after have heart-breaking stories to tell, but some of them also have severe behavioural problems. This ad is based on a true story and is designed to highlight the tenacity of the charity, which will never give up on even the most difficult children.
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