Dad's First
Wood Pencil / Press Advertising / Newspaper Press Advertising Colour / 2008
In the 1960s and 70s, guys drank Canadian Club. It was the number one whisky in America. But now Canadian Club and the whisky cocktail have vanished, as untrendy and unglamorous as a brand could be. Vodka has long since replaced whisky in our target consumers’ lives. When asked about Canadian Club, guys say scornfully, ‘That’s what my Dad drank.’ In a vodka world, we needed to make their fathers’ Canadian Club whisky popular again.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.