Child/Truck/Deer
Award: Wood Pencil
Wood Pencil / Press Advertising / Newspaper Press Advertising Colour / 2008
The new brake assist system by Volkswagen supports the driver in critical situations by adjusting the braking power as needed. No matter what happens on the road, the driver can always feel safe. In this campaign, we showed typical hazards. The difference is that they are shown in a cute, child-like world and appear much less harmful.
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