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Award: Wood Pencil

Wood Pencil / Press Advertising / Magazines Press Advertising Colour / 2008

This campaign shows how guys are wasting their time with silly activities when they should be getting a girlfriend with the help of Axe. In this execution our two art students who have too much time on their hands are pretending to be in a computer game. They have drawn a background on the blackboard and the one guy is pretending to chop the other’s head off with a ruler.

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