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TV2 Ugly Betty

Award: Wood Pencil

Wood Pencil / Poster Advertising / Indoor Posters / 2008

To promote the new season of Ugly Betty on TV2, we decided to play on the age old gag of putting a paper bag over someone’s head to hide their ugliness. It’s an excellent tongue-in-cheek gag, as it covers up the star of the show – Ugly Betty herself. We ran double-sided mall metrolites, and the ratings for the season reflected an excellent result with an average rating of 12.3, while the average TV2 peak audience is 8.6.

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