This campaign was created to tell people about the Guardian’s brand values: independence; separation of news and comment; plurality of views; and appropriate restraint. These principles of liberal journalism lie at the core of everything the Guardian does. The four posters translate these values into indisputable human truths that people can identify with. They do this in a warm, colourful and playful way.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.