White Cliffs
Award: Wood Pencil
Wood Pencil / Poster Advertising / Roadside Posters / 2008
The incumbent World Champions entered the 2007 tournament on a poor run of form. However, even with their backs against the wall, both Nike and the England team believed they still had the willpower, passion and team spirit to do what no rugby team had done before – come out fighting and successfully defend the Webb Ellis Cup. The choice of the white cliffs at Dover was not only a nod to their fierce patriotism, but a statement of their intent during the upcoming battles they faced in France.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.