• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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White Cliffs

Award: Wood Pencil

Wood Pencil / Poster Advertising / Roadside Posters / 2008

The incumbent World Champions entered the 2007 tournament on a poor run of form. However, even with their backs against the wall, both Nike and the England team believed they still had the willpower, passion and team spirit to do what no rugby team had done before – come out fighting and successfully defend the Webb Ellis Cup. The choice of the white cliffs at Dover was not only a nod to their fierce patriotism, but a statement of their intent during the upcoming battles they faced in France.

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