The goal for the Coke Summer project was to create something active, involving and engaging. From this brief emerged the Peter Blake Live Art Project. For two weeks in August, Sir Peter worked ona giant collage along London’s Southbank, inspired by the theme ‘Summer on the Coke Side of Life’. Passers-by could stop and watch the artist at work, and those who walked past frequently were treated to a new and evolving visual every time.
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