• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Sloe Gin

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging / 2008

To exploit its niche position (handmade by enthusiasts) and distance it from major brands (like Gordon’s), the visual pun icon was created. To capitalise on this approach, a distinctive, robust bottle was sourced, each of which is individually numbered on the reverse, giving genuine rarity value. The provocative image is conceived to have great shelf presence and authority in both the drinks cabinet and on the dining table.

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