To exploit its niche position (handmade by enthusiasts) and distance it from major brands (like Gordon’s), the visual pun icon was created. To capitalise on this approach, a distinctive, robust bottle was sourced, each of which is individually numbered on the reverse, giving genuine rarity value. The provocative image is conceived to have great shelf presence and authority in both the drinks cabinet and on the dining table.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.