Widex Universal Hearing Aid Packaging
Award: Wood Pencil
Wood Pencil / Packaging Design / Packaging / 2008
This exclusive, simple packaging can hold the latest series of Widex ITE and BTE hearing aids. As the packaging is opened, a simple two-layer raster effect shows a sound wave spelling out the Widex slogan, ‘High Definition Hearing’, making it come alive. Included is a handy leather pouch with a double plastic moulding that is capable of holding a variety of hearing aids, making logistics easier. The pouch fits in your bag or pocket while on the road. As a hearing aid is a valuable and very personal item, great effort has been put into making this packaging as small and effective as possible.
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