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Lace Queen

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging / 2008

The brief: People often cover something they cherish with beautiful lace to protect it without obscuring it. With this thought in mind, the objective was to apply the look of lace to tissue box packaging and create a sense of quality and luxury. The solution: By creating a tissue box designed to look as if it has real lace covering, we introduced a fresh, new look that consumers had never seen before, successfully attracting attention and capturing their interest.

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