• D&AD Awards 2018
    Deadline 14 February
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  • Deadline 14 February
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Richfield Vineyard Wine Range

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging / 2008

Richfield Vineyard is located on a crossroad outside Tenterfield, in the New England wine-growing region of New South Wales, Australia. The vineyard is situated in a small, sheltered area of well drained soil and has produced such excellent fruit that it was soon referred to by the property’s owner as his ‘pocket of gold’. The idea of this small area of prized land was the inspiration for the packaging. The labels feature a simple graphic aerial view of the crossroad with the vineyard represented by a matt, foil, gold square. Each different wine features the crossroad and vineyard but the placement on the label changes as though the vineyard has been approached from a different direction.

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