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Colour Tokyo!

Award: Yellow Pencil

Yellow Pencil / Online Advertising / Digital Advertising Campaigns / 2008

The SONY building in Tokyo takes on the colour of your choice, creating a new way to communicate in the internet era. Users can actually experience the BRAVIA Live Colour message using cutting-edge technology. The project allowed users to colour the SONY building in Ginza, the cultural centre of Japan, from wherever they were located. Users picked up a colour from live feeds and TV commercials on screen using their curser; by dropping it onto the SONY building, the whole structure changed colour. This can be enjoyed live via web-cam. The BRAVIA Live Colour experience was made possible using state-of-the-art technology, connecting the internet with the company-owned media and SONY building.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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