• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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On-line Skiing Experience

Award: Graphite Pencil

Graphite Pencil / Online Advertising / Online Advertising / 2008

Langley Travel is a Swedish travel agency for skiers. In Nordic countries they have a widespread reputation as ‘the skiers’ travel agency’, because they specialise in trips for dedicated skiers and love skiing above everything else. We developed a highly interactive banner for Langley Travel. Instead of just focusing on clickthrough rates, we wanted to give people a great online skiing experience. The plan was to let visitors while away some time pretending they were racing down a never ending, untouched mountainside. Perfect for die-hard skiers and bored people stuck behind a computer all day.

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