• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

GP TV

Award: Wood Pencil

Wood Pencil / Online Advertising / Online Advertising / 2008

GP TV is the online news broadcast of the Gothenburg Post. To raise awareness and increase the number of Gothenburgers watching the broadcast, we created a competition where you can test your local skills against ten questions over ten days. The grand prize was a VIP card (season ticket) to all major cultural and sporting events in the city. Ads showed a daily three-second clip from a broadcast and asked a local question (What building? What bus stop? What street?). If you knew the answer, you could compete right there, inside the ad. If you needed more input, you could click to watch the GP TV broadcast. The result was an entire campaign site – all within the same ad.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again