For the new DieHard Platinum battery with Evolution technology, we created a set of web banners that interact directly with information on the weather pages they are placed on. Given that battery power becomes critical for different reasons in all kinds of weather, six different banners were created for six different temperature types and then placed on weatherbug.com. When the weatherbug user sees the current temperature in his or her area, the specific web banner for that temperature appears. In each case, the banners are able to build a particular conversation about car batteries based on the user’s current weather situation.
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