Richie Egan of Jape is attacked by mysterious fruit throwing thugs. This unprovoked attack breaks Richie, until eventually he turns into a strange, colourful, fruit-based creature. This surreal, darkly funny video introduces Jape and Richie’s character to the world, reflecting Jape’s overall lyrical themes and interests in an unusual, comedic and visually arresting way. The video is mesmerising and has had over one million hits on YouTube from fruit lovers around the world.
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