• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

NZ Army Bluetooth

Award: Graphite Pencil

Graphite Pencil / Mobile Marketing / Mobile Marketing / 2008

This project for New Zealand Army used Bluetooth technology to create an interactive outdoor poster site. Bluetooth transmitters fitted to the site sent text messages to passers-by, challenging them to a mission to find an army operative in their vicinity within 30 seconds. The operative was hidden on a nearby standard poster site, camouflaged in jungle, forest or snow. When the participant located the camouflaged operative, they texted back his co-ordinates. If they succeeded, they were sent a congratulations message and directed to the NZ Army recruitment website. If they failed, they were directed to the NZ Army Force 9 training site, where further games and challenges awaited.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again