Air Action Vigorsol is Italy’s most popular brand of chewing gum. Vigorsol’s advertising annually shocks and surprises, showing how the gum’s astonishing, icy blast of freshness expresses itself in unexpected ways. In 2007, a film was created with Cippi, a rodent with incredible farting powers given to him by the fresh air explosion, as the hero. Our next objective was to bring Cippi to life, to ensure that he would become a cross-platform phenomenon and the sound of his unique blast could be heard everywhere across Italy.
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