Say Goodbye
Award: Wood Pencil
Wood Pencil / Mobile Marketing / Mobile Marketing / 2008
With an excited client (Motorola), celebrated footballer David Beckham and Chinese pop star Jay Chow, travellers were able to say good-bye to loved ones, broadcasting pictures and messages on big screens at Hong Kong International Airport, and receiving personal messages and exclusive mobile content from the stars. With tens of thousands of mobile interactions between the consumers, David Beckham and Jay Chow, the videos made their way all over the world, from phone to phone. Huge buzz was generated in the regional press, and word of mouth saw people going all the way to the airport just to say good-bye.
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