• Loading…

Say Goodbye

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Marketing / 2008

With an excited client (Motorola), celebrated footballer David Beckham and Chinese pop star Jay Chow, travellers were able to say good-bye to loved ones, broadcasting pictures and messages on big screens at Hong Kong International Airport, and receiving personal messages and exclusive mobile content from the stars. With tens of thousands of mobile interactions between the consumers, David Beckham and Jay Chow, the videos made their way all over the world, from phone to phone. Huge buzz was generated in the regional press, and word of mouth saw people going all the way to the airport just to say good-bye.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again