Acne Paper is something that goes beyond traditional fashion print advertising where there is limited contextual control at a very costly price tag. Acne Paper is the fashion house Acne’s own media channel over which we have complete control of content, design and distribution, with the added benefit of making money in the long term. It is branding by doing. It is based on the creative process and the people who push creative boundaries. The end result is a timeless testament to the creative industries as well as a perfect amplification of the world of Acne, a creative power-house based in Stockholm. The theme for issue number four is playfulness.
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