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Coke VS Coke Zero

Award: Yellow Pencil

Yellow Pencil / Integrated / Integrated / 2008

Everyone knows that diet colas never taste like the real thing. So how do you convince a sceptical world that your new zero calorie drink actually tastes like Coke? In our hyper-litigious society, there can only be one answer: you file a law suit, against yourself, for stealing your own taste. Or at least you have some fun with the notion by hiring two actors to play Coke executives, and have them recruit real attorneys for a lawsuit against Coke Zero. Then turn the whole thing into a big integrated campaign. Like this one.

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