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Award: Wood Pencil

Wood Pencil / Integrated / Integrated / 2008

Vegaolmosponce created an integral campaign to communicate the launch of a pioneering product in this category: two fragrances that, mixed together, generate a third fragrance. This launch was carried out using an equally innovative approach: the agency participated along with the client from the very beginning in creating the mix for this product proposal – packaging design, name, concept and even the creative idea and strategy. The results were a 35 per cent increase in consumption given by the reduction of pack life to ten days. All this took place in the context of a premium price positioning. In business terms, it achieved a two per cent share and ten per cent incremental turnover.

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