The brief: Regional Environmental Awareness is a not-for-profit organisation that promotes the preservation of the rainforest. With deforestation taking place at an alarming rate, there was an urgent need to create awareness about the consequences of our reckless disregard for the future of our rainforest. The solution: To increase awareness and support, Naga DDB helped develop a print and poster campaign that dramatically illustrated the effects of global warming caused by the destruction of trees.
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