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Helicopter View

Award: Wood Pencil

Wood Pencil / Illustration / Press Advertising / 2008

The brief was to design a poster that communicated that The Economist offers a worldwide perspective. We created a poster around the idea of getting the ‘helicopter view’ – a common business phrase used to describe a holistic overview – and depicted this visually by embedding the headline into a top-down perspective of a city.

  • Helicopter View

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