• Loading…

Zhou Yu/Zheng He

Award: Wood Pencil

Wood Pencil / Illustration / Poster Advertising / 2008

High-priced Bai Jiu (clear spirits) are traditional alcoholic beverages drunk in China for celebratory purposes. They are also given as business gifts. The consumers are largely high-ranking military personnel and senior business executives. Our product Wu Liang Ye Bai Jiu features a glass ship inside each bottle, so the stories of Admiral Zheng He and General Zhou Yu were used. They all struggled against the odds and faced difficulties before reaching their destinations successfully. Likewise, consumers of Wu Liang Ye Bai Jiu have journeyed through life and are now tasting success. The advertising media used included outdoor bus stop media in all major cities in China.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again