• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Zhou Yu/Zheng He

Award: Wood Pencil

Wood Pencil / Illustration / Poster Advertising / 2008

High-priced Bai Jiu (clear spirits) are traditional alcoholic beverages drunk in China for celebratory purposes. They are also given as business gifts. The consumers are largely high-ranking military personnel and senior business executives. Our product Wu Liang Ye Bai Jiu features a glass ship inside each bottle, so the stories of Admiral Zheng He and General Zhou Yu were used. They all struggled against the odds and faced difficulties before reaching their destinations successfully. Likewise, consumers of Wu Liang Ye Bai Jiu have journeyed through life and are now tasting success. The advertising media used included outdoor bus stop media in all major cities in China.

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