The concept for the Roisin campaign was based around a single thought: Ziggy Stardust in Wimpy Burger. It was our intention to make her a 24-hour-a-day pop star, so that no matter where she went or what she was doing, she was always in character. This thought was partly inspired by Roisin’s own personality – a glamourpuss who swears a lot. In many ways her appearance in the shots was just an exaggeration of how she dressed on stage, so it was simple really. It was a case of mixing heightened glamour with the mundane.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.